Building Relationships (Day 1 / Part 3)
I actually have a lot more to say about relationship-building than the 'lil bit of 2:12 I gave it in this social media marketing video. Feel free to join me and friends on Jara University to discuss it more. But, clearly relationships are the crux of social media activities -- whether those activities be related to business development or not.
"It's not so much WHAT you give..."??
One thing you'll hear me say in the video is something along the lines of "...it's not so much what you give, it's the thought behind it." (Really? I said that? It's at about time code 1:20.)
Well, I'd be curious to know what you think about that statement?
For my part, I actually wish I could re-record that segment. I mean, yeah, I meant it. But, the context didn't quite convey the intent of my meaning. The fact is, despite my having said it, what content you share with those in your community does also make a difference. (If there's any doubt about that in your mind, try sharing one of those cheesy viagra emails or some other similar spammy tweet with me and see how quickly our relationship-building comes to an end.) ;)
At the time of the video recording, I was still really focused on the whole "giving" theme. (Remember, this section was shot in the same set as the previous two vids on New Media Philosophy and Content Philosophy.) The thing is, my intent is really to say that you want to put some deliberate thought behind the act of sharing with those in your community. That's how you gain relationship capital in the economics of the social web.
But, like it is in the capital markets, the value of the financial instruments you keep in your portfolio is in part due to the type of instrument you hold. Some are worthless and convey little or no value.
In the same manner, I think part of the deliberate thinking that goes behind sharing content with others should also be a consideration about the "what" aspect of the thing you're intending to share. That, after all, will have an effect on the way you are perceived by others in your community.
What do you think?
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[Video transcript available. Click "Continue..." below.]