Last week, I launched a new site over at MelAclaro.com. It's a more niched focus on some of the things I've found myself practicing more and more on this blog over time. That is, the business applications of social video.
I've fielded enough questions like those below to know that there's a need for a place for me to do a brain dump about the hard-knocks and learnings I've had in the last decade with video and its effective and efficient use in: blogs, social media and business.
- How do I get started with video blogging?
- What special equipment do I need?
- What special hosting is required?
- How do I get the crisp-looking video images like you have in your videos?
- What settings should I use for bitrate, dimensions, and file formats?
- What's the process for getting video from my camera, through my computer, and on to the web?
- What if I don't want to host some videos on a public server like YouTube? What options do I have? How do set it up?
- What, really, is the difference between a blog and a videoBlog?
And, while that theme itself would still technically fit within the lineup for BCB, I really wanted to focus even more on video blogging, video-based marketing, and basically tracing a roadmap for the process I've gone through for setting up an online presence with a video-based blog.
What's Happening to BusinessCasualBlog?
BCB isn't shutting down. I'll still be posting about the confluence of social media, business and learning. The posts here may drop off to about once per week during the time I ramp up MelAclaro.com. But, overall, both sites will complement each other.
You can read more about the move by reading my write-up about on the "About" page at MelAclaro.com. In the meantime, I hope you'll join me there by clicking this link to signup for the Social Media Marketing Tips newsletter. You'll also get a free copy of my eBook Social Media Marketing Essentials Guide For Small Business Professionals.Finally, if you have friends, colleagues, agents or office staff who've been wondering about just how to do "that video-thang on their blogs," this is a perfect time for them to join me. In the coming days, I plan on writing a series over at MelAclaro.com about the steps I went through to set up a new video blog. It's all part and parcel with the mission of the new site. So, forward this blog post to them via email, as well.
(Photo courtesy: Marco Belluci, Flickr, Creative Commons)