The snippet above comes from a webinar Jacob Swodeck and I hosted for JaraUniversity a couple of weeks ago about Attracting Sellers and Buyers Through Social Media. Jacob's point came on the heels of an "anti-paradigm-shift soap box" I just stepped down from; I was on it during the slide just prior to the point Jacob was making above. It dove-tailed nicely.
Key point: While social media is "the great connector," it doesn't matter a lick if we don't have a solid underlying set of skills and knowledge from which to draw when we engage and create content.
In fact, in another presentation I give about "JaraUniversity's Plan-Build-Sell(tm)" model, I make a point about the need to go further than the "circular flow" of social media by also tapping the "linear flow" of list-building and the creation of "consultative content" for distribution. It's tough to create that kind of content without first being a great professional underneath with a healthy pool of knowledge to draw from.
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(Social media? Camtasia? Articulate? Captivate? Final Cut? Yeah, I do that.)