As I was watching the Superbowl today, I got to wondering if analytics providers like Radian6, Hubspot, Compete, Sysomos and others have made a killing with new clients in those who plunked down $3M for a Superbowl Ad spot. They had better. Or, more to the point, the advertisers themselves would be well-served to have taken up with one of these service providers.
Taking just a little snapshot at key points along the Superbowl timeline, it was interesting to see what was working and what wasn't...
Superbowl First Quarter
About halfway through the 1st quarter (below), the Betty White / Snickers commercial and Doritos have taken an early lead with our laugh-meter.
After the end of the 1st Quarter (below) Joseph Addai is catching the attention of fans. And, the Doritos commercial is still buzzing from the second spot with the guy in the jumbo coffin "living it up" with a casket full of doritos and TV set. (LOL... yeah, I was kinda chuckling about that one.)
Superbowl Second Quarter
About halfway through the 2nd Quarter (below), the conversation seemed to be about how the heck did they get Jay Leno and David Letterman in the same room? And, the Budweiser commercials are still a hit.
Ahhh...wait for it... wait for it...there it is. The buzz around Flo-TV seems mixed. With references to the iPad, I'd say, on net, tweeps aren't a crowd that's gonna go rushing out to buy one.
Superbowl HalftimeOuch. Apparently I'm dating myself here... while I still dig The Who (the Half-time show band), it apparently fell flat with some tweeps. Folks were actually dissin' them indirectly by blaming Janet Jackson's ill-fated wardrobe malfunction for the "type of" shows we now get on the Superbowl. Ouch.
Superbowl Third Quarter
Woot! Right after that onside kick by the Saints, is there any question what tweeps were buzzin' about? "Wow. That's the gutsy move I ever saw, Mav." (All you Gen-Ys still lamenting about Janet Jackson's role in The Who, get over it.) ;)
And, by the end of the third quarter, clearly Google's ad made a positive impact. For my part, I thought it was a great rebuttal to Bing.
Superbowl Fourth Quarter
Ha ha... part way through the fourth quarter, how about that 2-point conversion by the Saints, eh? "Challenge" refers to tweeps taunting Peyton Manning to answer the call... Interesting, too, how this far after the Google ad, it's still making the rounds.
Congrats to the Saints for some kind of football game. Absolutely awesome. From the onside kick at the start of the Second Half, to the touchdown AND 2-point conversion and that last interception, the Saints played an absolutely stellar game. Congratulations, champs.