social media marketing video - "what are listening posts?"
The "Day 2" Series (cont.) - What Are "Listening Posts?"
This social media marketing video picks up where we left off yesterday on the big picture of "hub and spokes."
In Part 2 of this series (this one), I basically jabber along about an overview of the role of the "little blue bubbles" in the hub-and-spokes diagram. These "listening posts" essentially represent the mortar that binds your hub-and-spokes strategy together. And, perhaps more pointedly, if there is any part of your whole social media engagement strategy that is appropriate to be "outsourced" to some kind of automation, this would be it.
To clarify: I'm not saying you should automate the responses you give to people whom you hear is saying stuff about you. Rather, it will help you be more efficient to automate the part of that whole process that informs you when someone is saying stuff about you. (Good or bad.) Then, when you find out, your responses should be personally written or created by you.
Does that make sense? In addition to the automation alert engines I point out in this video, what other automation tools do you use to keep you informed of keywords and key phrases being "spoken" in the social sphere?
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