You can click the image above to enlarge this snapshot of a recent "dialog" on Facebook between a business owner in Newport Beach, CA and a (former?) customer. It's unfortunate that the restaurateur didn't take that sage advice our parents always like to give about counting to 10 before pushing the "send" button. Especially in the social sphere.
This kind of thing was one of the topics I talked about over at Jara University when I presented "The Megaphone Effect."
What do you think, could he have salvaged it somehow? Did he missed an opportunity to turn this into positive PR? Note to self: When you host a Fan page, treat it like people are watching. Because, you know... (Ssshhh. People are.)
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(Social media? Camtasia? Articulate? Captivate? Final Cut? Yeah, I do that.)