I'm adding workflow guides, templates, swipe copy, presentations and other email and marketing sequences for our members on Jara University; they'll be added to a new section we're creating for a Jara University "toolbox." Why?
About a week or so ago I wrote about the three camps I see in the social sphere. (Ref. Three camps in the social spectrum. Which one are you in?)
- Camp A - broadcast-type information marketers ("...learn the 'system' I used to make $90,000 in 72 hours...!") Ick.
- Camp B - social media purists ("it's all about free content, relationships and trust...").
- Camp C - a growing group of folks seeking to overlay the core values and principles of Camp B with the "systems" used by Camp A to provide great content and build trust within the framework of a permission-based marketing/sales funnel.
That article suggests that I have since thrown my lot in with "Camp C."
A couple of weeks before that, I shared some frustrations about the tiring queue of social medians preaching to the choir about this "new paradigm." And yet, even as we're told about the many examples of the societal benefits of social media, I can't shake this ongoing concern that we're collectively failing in the department that offers guidance about HOW professionals leverage social media when it comes to profit-based goals. And of course, to do it while keeping true to the trust-based culture and philosophy of the social web. (Ref. The Four Overused Terms For Social Media.)
More Social Media Training Needed Around List Building and Profitability GoalsMy friend Scott Schang and I had a little "paradigm shift" of our own a little while ago. During an excellent presentation he gave about list building and online lead generation (which he'll be giving again on Jara University in a couple of weeks, by the way), we were surprised to see how many people in his audience--practicing social medians and bloggers many of them--seemed to be struggling with the aspect of social media that leads to list building and financial pursuits.
I mean, sure, ask the average social media practitioner--or even some social media consultants and social media trainers--how to get set up on Facebook, how to build a better blog, the top 10 things to tweet about on Twitter, or the "do's and dont's of social media engagement" and they're all over it. But, ask them for a workflow about how to implement a lead generation engine, sell a product or service online without coming across as "that guy," or define a workflow for implementing a marketing funnel from their blog, and it seems clear that more widespread training and support is needed in the department of guided uses of social media marketing tools for small business profitability.
Jara University Plan-Build-Sell Framework(TM)So, it was in that process of brain-noodling that I revisited the social media training content we have on Jara University. I wanted to make sure that we're supporting the top tier social media practices. That is, the levels above the first two in the Plan-Build-Sell(TM) framework diagram below.
But, not readily apparent in the diagram above is the "toolbox" we also want to create so that our subscribers can benefit from using some of the very copy, templates, presentations, workflow logic, scripts and training sequences we and our mentors have used for own businesses.