This is the third in the series from my videoBook on JaraUniversity's website. The videoBook is based on the Social Media Field Guide For Real Estate Professionals, which I wrote last year. The whole videoBook series is available immediately with a free registration on JaraUniversity.
In this video, I present the section from our book that walks you through the transition from "social networks" to "social media". In the second half, I talk a bit about the social web's culture of trust, openness and transparency, as well as the importance of working within that culture in order to effectively engage customers via social networks.
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