Today's article was written entirely by my friend Jonathan Farman. Jonathan is 13 years old who, in addition to enjoying video games, drawing and reading, also enjoys thinking through business strategies. If Jonathan is any indication of the quality of thinking exhibited by today's Millennials, then I have to say that I'm very encouraged of what's to come. :) Rock on, Jonathan!
Marketing Tactics
As I sat eating at Wienerschnitzel one day, I wondered if there was an iPhone application for the restaurant. I found that there was and, upon viewing it, an idea came to me. This small and simple app was brilliant marketing on their part and convenient, easy, and helpful for their customers.
Right: Offer a base product and stem products (free) that entice and lead the customer to the base product, offering exclusive products that can only be attained through the stem product, using it as an advertiser!
Wrong: Do not offer a base product but make the stem products the focus. Do not make a stem product that actually costs customers, it will detract from the appeal and lose your customers as well as advertisement avenues!
Wienerschnitzel has a free iPhone app that gives the location of any nearby restaurants, a menu, and even coupons! Marketing like that will surely draw in customers, since it is free, exclusive and conveniently benefits the customer. Compare that to a similar attempt at marketing from Carl’s Jr. They offer an app that merely shows restaurant locations for an astonishing $1.99! Comparing the two marketing variations, Wienerschnitzel held on to, or may have even attained, additional customers from their welcoming marketing while Carl's Jr. may or may not have kept their customers and could have even lost some with their not so smart marketing tactic.
About Jonathan. (In his own words.)
I am thirteen years old and am about to graduate the eighth grade. I enjoy conjuring up business strategies. My hobbies include video games, drawing, and reading. I am an artist and have been taking art classes since I was eight. When I grow up, I want to work at Blizzard Entertainment as either a game developer or a conceptual artist. Visit my website at www.jonathansroom.com.
If you liked this, or any of the articles on this site, please subscribe!
If your organization can use help transforming live training for the web,
learn more about what I do at MindBridj.
