A couple of days ago I had the pleasure of keynoting a meeting in Anaheim Hills, CA with a great group of real estate professionals from the Orange County and Riverside areas.
My presentation was based on the "Hubs and Spokes" discussion from Chapter 3 of the vBook on MindBridj. As I was tee-ing up the discussion I touched on an objection I usually have when it comes to claims about "the death of" traditional marketing due to social media. I posted a video presentation of that section above. (The first in a series.)
Highlights: Traditional Marketing is Dead... Right?
- Claims that are occasionally made by some social media advocates about "traditional marketing" being dead are a bit grandiose. In fact, much of it still applies--even in the social media generation.
- While the Decision Funnel (Sales Pipeline) still applies, perhaps the "flavor" of it has changed.
- As new technologies, new demographics and even cultural diversity evolve, the method for engaging others and generating awareness has (appropriately) evolved, but....
- ...the underlying framework hasn't really changed.
- More in the next video.
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