In previous posts I've written about the challenges of determining the ROI (Return On Investment) in Social Media. As I wrote some of those ROI-themed posts, I shared my observations that this topic, while a relatively new and lively debate among those in the spheres of social media-dom, isn't really a new concept to those in the Training and Learning industry.
Related posts:
- The Problem With the Social Media ROI Question.
- A Four-level Framework For Evaluating Social Network ROI.
- Social Network ROI? Oh heck, I Don't Know. What's the Value of a Relationship?
In each of those articles, I made reference to a framework that's pretty well-known among those in the Training and Learning industry; a framework widely attributed to Donald Kirkpatrick over 50 years ago.
I thought many of you -- both in the Training/Learning industry and those in the Social Media sphere -- would appreciate this article that revisits Kirkpatrick's Four-Level Model. It comes courtesy of the article archives at the American Society for Training and Development (ASTD).
The article conducts a very compelling compare/contrast format as it revisits Donald Kirkpatrick's thoughts between when he wrote the piece in 1959 vs. 1996. What's interesting is that now, over 50 years later, many of the same principles still hold true.
It's worth a read. Personally, I'd be interested to know what you think: can the model be adapted for solving, once-and-for-all, the debate about how to calculate the return on investments in social media?
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