As I was preparing for a social media round table I'm facilitating next week, I came across Telstra's eLearning program for social media. It's not really a "how to" manual for using social media platforms. Rather, it's designed to inform its employees about the company's guidelines for social media engagement.
Those guidelines are rooted in: Representation, Responsibility and Respect.
It's worth a look. (Click the image below.) Especially if you're in the business of training and learning. I thought the interface and layout were quite engaging--especially their use of an avatar named "Lilly".
I've typically been fairly lukewarm--and sometimes downright cool--to the use
of avatars in eLearning programs. (I've seen one too many examples of avatars
that did nothing more than simply recite text that could just as well have been
left for the user to read.) However, Telstra's use of Lilly to
punctuate key concepts of the program was effective as a reinforcement tool. I
think it was a solid "Level 2" on Bloom's hierarchy for
cognition, and should be effective in distributing Knowledge and
Comprehension across Telstra's workforce.
But, don't take my word for it. In a bold move, and in line with the culture of openness and sharing inherent in social media, Telstra has made their entire course available online. Click the image above... check it out.
It's worth a looksee and, I think, serves as a compelling model for the rest of us.
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