A couple of weeks ago I announced our next video book project for real estate professionals. It's still on track for delivery in December 2009. It will complement the hardcopy text (see the sidebar) by providing additional content that couldn't fit into the book. For example, tutorials, additional images, video and additional explanations about some of the concepts will be in the vbook.
One section, for example (section 1-6 from the text) touched briefly on the concept of the "Long Tail." Of course, for a full treatment of Long Tail theory, I'd recommend Chris Anderson's excellent book, The Long Tail: Why the Future of Business is Selling Less of More.
But, for regular conversation, it's inconvenient to simply hand over Chris' book whenever I slip into jargon. So I occasionally find myself explaining a bit. Indeed, after publishing our book, I felt we could've explained that part a little more. Especially, given the "primer" nature of our scope.
Now, with the vbook, I'm pleased to have an opportunity to do just that. Below is another excerpt from the vbook we're making available this week. Again, Chris dedicates an excellent book to the topic. But, for a 3:45 primer, try this one for size.
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