SxSW 2010 is the music, film and interactive conferences managed annually by South by South West, Inc. Since 1987, oodles of people have descended on Austin, Texas; the next one is coming up in March 2010. Some months before the conference, decisions are made about panels, discussions, presentations, demonstrations, and so on. About 30% of the input about what presentations get approved come from the feedback of folks in the community. Uh, not just the Austin, Texas community--we're talking about the social web... folks like you and me.
I wanted to let you know about Olivier Blanchard's proposal to present next year at SxSW on the topic of Social Media R.O.I. Best Practices.
I've written previously about the challenges of assessing social media R.O.I. in economic/financial terms. (Reference "The problem with the social media ROI question".) Rather than rehash it here, I'll just summarize by saying that I believe those challenges are similar to the issues trainers face when assessing Kirkpatrick-like "Level 4" evaluations for training programs.
The good news: though challenges exist, there is a methodology. When it comes to the topic of social media R.O.I., Olivier is one of the few folks I know who approaches it methodically, and from the perspective of financial R.O.I. (as opposed to the much simpler and more conventional approach many others use by defining "R.O.I." in the much "softer" terms of page views, page rank, unique visits, influence, etc.)
It's for this reason I have Olivier's blog on my RSS list. I recommend adding his blog to your list, as well, if you're interested in R.O.I. discussions in context of social media.
Okay, that was the preamble.
My call to action for you is to click here and add your vote to Olivier's proposal in the SxSW panel picker. He'd like to present at SxSW 2010 on the topic of Social Media R.O.I. Best Practices. I'd love to see it, as well. Here's the catch: I understand the window for voting closes this Friday. So, while you're reading this post now, take just a moment longer to click the link above. When you do that, you'll have an opportunity to read his outline and vote.
Thanks!
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