These are highlights from page 3 (day 3) of a multi-page/multi-day release of Technorati's recent State of the Blogosphere report 2008. Lots of details in the report I'm still digesting. But I latched on to the highlights below b/c it relates to a recent article I posted about weekly time investments on social media.
Check out the time spent on blogging. About a quarter of respondents to Technorati's survey reported spending 10 hours or more weekly on blogging, with nearly half reporting 5+ hours weekly.
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Technorati: State of the Blogosphere 2008 - Day 3: The How of Blogging
- Over half of the Technorati top authority bloggers post five or more times per day, and they are twice as likely to tag their blog posts compared to other blogger
- Time spent blogging
Bloggers invest a significant amount of time in creating and updating their blogs, as well as other blog-related activities.
Time Spent Blogging Each WeekOne in four bloggers spends ten hours or more blogging each week, and about half spend more than five hours weekly on their blog. Only 15% of active bloggers spend less than one hour per week on their blog.
- Posting Frequency
- Bloggers are using tools on their blogs
Bloggers are also tremendously sophisticated in leveraging available tools to make their blogs more robust or easily updatable.
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Tools Used on Blog
- On average, bloggers use seven of the 13 tools listed.
Among those with widgets, the majority of bloggers use at least four widgets on their site and two-thirds would include a widget with an ad on their blog.
- How Bloggers Attract Visitors
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- Over half of the Technorati top authority bloggers post five or more times per day, and they are twice as likely to tag their blog posts compared to other blogger
