Segwaying your way to a listing

• Broker Tries to Lure Sellers with Segway Promotion   

  I came across the real estate related article above with an idea I hadn't tried before.  Much has been written about how the dearth of buyers in the housing market has contributed to the anemic sales activity. But, some brokers say, part of the problem is that sellers are keeping homes off the market because they don’t think they’ll get a good price. To motivate sellers, some brokers are offering attractive incentives... Jay Burnham, a Massachusetts broker, recently came up with a new idea: he’s offering sellers a Segway... Highlights below.

  tags: real estate, marketing       

  • Jay Burnham, a Massachusetts broker, recently came up with a new idea: he’s offering sellers a Segway,        
         
  • To qualify for the Segway, the home that sells must go for at least $500,000, or about 1% of the cost of the Segway X2, Burnham said. That model sells for about $5,850,        
         
  • Although Burnham has given away only one Segway since starting the promotion in the spring, he says he plans to continue it “until the market turns around.” Four people have called him to inquire about the promotion since he gave away the first machine