Some home-buyer clients and customers have asked what the purpose is for some sellers to place a list price for their home in the form of a range. For example, why "$530,000 to 571,876" versus just saying $572,000? Are they really saying that they'll consider a low-end offer at $530,000?
As you might expect, not really. And, while that low end might seem a little disengenuous, the approach isn't really all that sinister, either.
My customers who are reading this will know that I tell them the seller's desired price is really more in the mid-range. In the example above, it's somewhere around $550,000. But, to list it at a fixed price at $550,000 may bring in a smaller pool of potential buyers. It may seem too exclusive for some buyers who might otherwise have been interested. It may also have the effect of having many more buyers not become aware of the home at all. The article below shares how this could be.
And, from a "telegraphing-my-intentions" point of view, I also like to point out that in most cases, the seller is actually signaling her/his willingness to negotiate. "Submit a written offer and let's talk about it...."
Link: Selling Using a Range May Bring Top Dollar .
The key in Value Range Marketing is that it creates a bigger pool of potential buyers by creating a dollar span that will attract more buyers to make written offers. Lund says ultimately it helps buyers get the communication process started to determine what price the seller will actually settle on.